Etude House 6th Anniversary & Magic Any Cushion Launching Event


At the end of October, I was invited to Etude House Indonesia 6th Anniversary which also happened to be Etude House Magic Any Cushion launching event. Yes it was nearly 2 months ago so sorry for this late post. I guess some also have read on other beauty bloggers posts lol but for the sake of blogging, I don't think I should skip this belated post.

Once I got there, I scanned the room and saw the adorable pink decorations that were so Etude House. There were some products on display too. Those are the new released products that were being launched. The main purpose of this event is not only to celebrate the 6th anniversary but also the launching of the new Etude House products, like Magic Any Cushion, Play Nail series, Play 101 Pencil, Color Lips Fit, Every Month Cleansing Foam, Skin Note Mask, Mini Perfumes, and Oh Happy Day Hand Bouquet. If you're a follower of Etude House Korea releases, those products might not be entirely new but for Indonesians who don't get the access to Etude House brand new releases, this launching could be a new heaven as there are quite a lot of new arrivals this time. I already tried and reviewed one of the new launched products which is Etude House Play 101 Pencil back then in August, which I really love and adore.

Now, before I get more in details to some of the new releases, I will show you more about the event first.




The event was opened and Etude House Indonesia's general manager spoke up about the new released products, and especially more about Etude House Magic Any Cushion. As cushion makeup is all in the rage these days, Etude House also added one more cushion makeup to its line which is the Magic Any Cushion. It is a makeup base in cushion form, the new revolution using cushion cell trap technology. Its main purpose as a light base and primer to even out skintone. There are 3 different types and colors released: peach, pink and mint. 

etude house indonesia

All pastel colors with the packaging that looks like macaroon. As usual the packaging is surely appealing, especially to us girls. It is light and easy to use with just few pats on the skin. So people who usually on the go can always find this easy to use. It has nearly similar size as the previous Etude House Precious Any Cushion. She also explained that this product is a 6 in 1 product that helps to brighten skin, correct tone, protect skin from UV, reduce fine lines, cool skin down, and lighten the skin. 


Then Etude House Korea's Business Development Representative, Chris Choi, also added that aside of the Magic Any Cushion, they also released the other best selling products from Korea. The most unique one is Play 101 Pencil, a multi function pencil that works as lipstick, lip liner, eyeshadow, eyeliner, blush, eyebrow, and even concealer. It is seriously a must have product, I highly recommend it if you haven't tried it yet. You can see my review here




Then the Korean Etude House makeup artists went to do a demo using Etude House Magic Any Cushion and Play 101 Pencil on the models. The three models have different skin tone each and they showcased how each type of Magic Any Cushion have different tone and function for different skintones. 


The Magic Any Cushion gives quite dewy finish that looks natural and looks like you don't put on much makeup. Though I don't think it would do much for people with acne and blemishes (like me). But it is pretty good as makeup base. 


The models also had their nails painted by using Etude House Play Nails. Isn't it cute?






How cute is the decorations? I just had to share the cuteness. And, if you live in Indonesia, I'm sure you can find the new products in the stores now. Gradually they will add more colors each month, especially for Etude House Play 101 Pencils and Play Nails as they have tons of colors. 


I also met Miharu Julie and Jean Milka in the event, and some other beauty bloggers. Excuse my bad roots please lol. 


These are the new products I got from Etude House. I only tried the cleansing foam and Magic Any Cushion so far and I love them especially the Every Month Cleansing Foam, I got March and it is lovely! I love the scent and makes my skin feels soft and plump after face wash. I will review them separately sometime soon. But that's all for the Etude House Anniversary and Launching Event. I will be back again with another product review very soon. 

Have a lovely weekend, everyone!


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