On last December 2015 I was invited by Etude House for their latest store opening in Central Park, Jakarta. It was Etude House's 38th store in Indonesia, and the 16th one in Jakarta. While most Etude House stores so far are just like normal stores where people can browse, try out products and buy, this new store in Central Park Mall has a different concept than the rest. It has Princess Fantasy Experience House kind of concept where customers can feel the princess experience in the makeup studio, while getting makeover there. It's the first one in Jakarta.
Read more for more my day at Etude House and its pinkness after the jump!
When I first arrived, the first thing I saw was the crowd around the game area. The staff prepared some games for bloggers before the opening event began. I played one of the games and got Etude House nail polish as prize lol. With Miharu, I also played the puzzle game and we barely finished half of them haha.
Anyway, here is the new store.
The store is another cute store just like other Etude House stores, but this one is less pink and more pastels with mint and white colors.
The event was started with a dance cover group that performed some of Shinee hit songs.
Then Miss Yenny Maria, Directress of Etude House Indonesia, explained more about the new concept of this store. Etude House has been known to treat their customers as princesses. And with this concept, they want us loyal Etude House customers to be lovely, playful, and engaging and can feel the new image of Etude House which is the Princess Fantasy which will make customers to be more free and express more how to look pretty, younger and modern.
Once it's officially opened, we all stepped in and the first thing I saw was the Magic Any Cushion products on the front, featuring Miharu who was taking picture lol. The whole store was all pink and mint green, looking more fresh and cute.
There are some new furniture like the 101 Pencil Tower (will there be 101 stick tower soon?), Makeup studio, and other cute things there.
Then Franky Wu and Cheryl Raissa demonstrated different Etude House makeup looks on the models. He also showed us how he applied foundation with Etude House My Beauty Tool Secret Brush 121 skin which is adjustable and the wand can be changed between brush and sponge. I find it really amusing and will come in handy.
And the day was ended with a photo with Miharu Julie and Dewi, also obligatory selfie. I had a fun time on Etude House, as always. It's always a nice and enjoyable experience while being surrounded by pastel colors and cute things. I'm just hoping Etude House Indonesia will keep adding new released products to the stores here too soon and I'm sure we all will love and enjoy more being Etude House princesses ❤
Don't forget to visit Etude House and try the makeup studio in Central Park Mall Jakarta, LG floor. Also check out Etude House Indonesia website for more information on available products and upcoming events!